Cookie Policy

Effective date: April 08, 2026

Last updated: April 08, 2026

 

What are cookies?

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

 

How do we use cookies?

Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.

 

Types of cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Cookie Duration Description
_thinkific_session session

Core session cookie set by the Thinkific platform. Used to maintain your login session and remember your state as you navigate the site. Expires when the browser is closed.

projectSessionId session

Session cookie set by Zapier Interfaces. Used to maintain the user's session state within the embedded course finder tool. Expires when the browser is closed.

__cf_bm 1 hour This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
VISITOR_PRIVACY_METADATA 6 months

Set by YouTube (Google) when embedded video content is present on the page. Used to store user preferences and track interactions with video content.

_x_w session

Session cookie set by Freshdesk. Used to maintain the state of the Freshdesk support widget during a browser session. Expires when the browser is closed.

AWSALBTGCORS 7 days

Set by Airtable's AWS infrastructure to manage load balancing and enable cross-origin requests when an embedded Airtable form is used. Required for the form to function correctly.

brwConsent 5 minutes Description is currently not available.
login-status-p past

Short-lived cookie set by Airtable to check the login status of the current browser session. Used to determine whether the visitor is signed in to Airtable when interacting with an embedded form.

__Host-airtable-target-cell past

Short-lived cookie set by Airtable to maintain UI state when interacting with an embedded Airtable form. Already expired at time of scanning.

__Host-airtable-target-cell.sig past

Signature verification cookie for __Host-airtable-target-cell, set by Airtable to verify the integrity of UI state data during interaction with an embedded form. Already expired at time of scanning.

dd_cookie_test_* 1 minute Datadog Real User Monitoring (RUM) Browser SDK sets this cookie as a temporary cookie used to test for cookie support.
rc::a Never Expires This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c session This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
__Host-airtable-session 1 year This cookie is used to enable us to integrate the services of Airtable.
__Host-airtable-session.sig 1 year This cookie is used to enable us to integrate the services of Airtable.
m 1 year 1 month 4 days Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly.
_cfuvid session Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
OptanonConsent 1 year OneTrust sets this cookie to store details about the site's cookie category and check whether visitors have given or withdrawn consent from the use of each category.
cookieyes-consent 1 year CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Cookie Duration Description
VISITOR_INFO1_LIVE 6 months A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
ytidb::LAST_RESULT_ENTRY_KEY Never Expires The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
loom_anon_comment 1 year

Set by Loom when a Loom video is embedded on the page. Stores an anonymous identifier to enable commenting functionality on embedded Loom videos without requiring the visitor to be signed in to Loom.

loom_referral_video session Description is currently not available.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie Duration Description
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
YSC session YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
_hjSessionUser_* 1 year Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSession_* 1 hour Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
brw 1 year

Set by Airtable to assign a unique identifier to the browser. Used to recognise returning users and maintain consistent behaviour when interacting with embedded Airtable forms.

acq past

Short-lived cookie set by Airtable to record acquisition data — how the user arrived at an embedded Airtable form. Already expired at time of scanning.

acq.sig past
Companion signature cookie to the acq acquisition tracking cookie, set by Airtable to verify the integrity of acquisition data. Already expired at time of scanning.
AWSALBTG 7 days

Set by Airtable's AWS infrastructure to manage load balancing and ensure requests are routed to the correct server. Required for the embedded Airtable form to function correctly

__Host-psifi.analyticsTrace 6 hours

Set by Loom to trace user interactions with embedded Loom video content for analytics purposes. Expires after 6 hours.

__Host-psifi.analyticsTraceV2 6 hours

Set by Loom to trace user interactions with embedded Loom video content for analytics purposes. Updated version of analyticsTrace. Expires after 6 hours.

mp_*_mixpanel 1 year Mixpanel sets this cookie to determine how users use the website so that a good user experience can be provided.
_hjTLDTest session To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
ajs_anonymous_id 1 year This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_user_id Never Expires This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.

Performance

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie Duration Description
_dd_s 15 minutes No description available.
_helpkit_session session Freshdesk sets this cookie to provide customer support and track unique sessions.
_calendly_session 21 days Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar.

Advertisement

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Cookie Duration Description
__Secure-BUCKET 6 months Description is currently not available.
_gcl_au 3 months Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.
__Secure-YNID 6 months YouTube cookie used to protect user security and prevent fraud, especially during the login process.
__Secure-ROLLOUT_TOKEN 6 months YouTube sets this cookie to manage feature rollout and experimentation. It helps Google control which new features or interface changes are shown to users as part of testing and staged rollouts, ensuring consistent experience for a given user during an experiment.
_fbp 3 months Facebook sets this cookie to store and track interactions.
__Secure-YEC past Description is currently not available.
personalization_id 1 year 1 month 4 days Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
test_cookie 15 minutes doubleclick.net sets this cookie to determine if the user's browser supports cookies.

 

Manage cookie preferences

Consent Preferences

You can modify your cookie settings anytime by clicking the 'Consent Preferences' button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using a different web browser, please refer to its official support documentation.